HoReCa Uzbekistan 2024

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5-7 November, Tashkent, Uzexpocentre

Why Uzbekistan?

Uzbekistan is the largest consumer market in Central Asia. The population of Uzbekistan today has reached 36 million people.

Uzbekistan’s foreign trade turnover in 2022 reached 50.01 billion US dollars, increasing by 7.84 billion dollars, or 18.6%, compared to the previous year. This follows from data from the Statistics Agency.    

Economic growth, foreign investment and increased tourist flows have contributed to the rapid development of Uzbekistan. Low competition in many industries attracts entrepreneurs from various fields, including the restaurant business. In addition, Tashkent is becoming the gastronomic capital of Central Asia, and the increase in the flow of tourists also has a positive effect on the attendance of establishments.

Many have realized that franchising significantly reduces risks. Therefore, over the past 2 years, the demand for both the purchase and sale of food service franchises has increased significantly. Over 6 years, employment in the industry increased by 122%, the number of enterprises grew by 224%, and exports increased by 336%.

Main exhibition themes

  • Food and drink processing tehnologies
  • HoReCa, resto-franchise
  • Alcoholic and soft drinks
  • Equipment for bars and restaurants
  • Tea, coffee, ingredients
  • Trade and refrigeration equipment
  • Packaging technologies and supplies
  • Automation
  • Service

Advertising campaign

To attract professional visitors, the organizer conducts a wide advertising campaign, which includes:

  • Delivery of 10,000 free invitation cards
  • Advertising in the central and most visited supermarkets of the city
  • Radio advertising
  • Banners and billboards on the main streets of Tashkent
  • Video on city monitors
  • Targeted SM promotion (facebook, instagram)
  • Telephone marketing
  • Advertising in telegram news channels and sites
  • Targeted B2B Marketing and match making for each exhibitor


Exhibition pavilions of “Uzexpocentre” completely satisfy the international standards of holding the biggest exhibition events. In addition Uzexpocentre have the conference hall, open exhibition area and up-to-date exhibition equipment. Uzexpocentre is located in convenient place and have the good driveways, comfortable hotels (Hotel Expo ***, Hotel International *****), cafes and restaurants